Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.


Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…

November 3, 2020

Find the Right Vendor For Your Vision

September 10, 2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…

Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

November 16, 2017
Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn…

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

October 24, 2017
In the wake of three of the most devastating hurricanes our country has endured, the…

Finding the Quality in the Quantity with nGauge

October 24, 2017
Learn how to use your data to focus your strategy on serious shoppers. Watch the…

What Happens When Display Advertising Gets Even Smarter

August 14, 2017
  It’s not that Display Advertising was lacking intelligence. It’s just that now Display…

Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

July 13, 2017
Quality over quantity. Substance over matter. However you want to think about it, it’s a…

Learn how you can apply nGauge quality score to your strategy and focus on your most likely buyers.

March 8, 2017

How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

December 20, 2016
  If there’s one thing 2016 taught us, at least in terms of automotive digital…

3 Ways to Carry Black Friday’s Shopping Surge into the New Year

December 13, 2016
  As 2016 comes to a close, it’s clear that auto retail – an industry…

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

November 21, 2016
    Whether you’re a seasoned dealership analytics veteran or just getting started in tracking…



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