Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.


Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…

November 3, 2020

Why Ease and Efficiency Matter in Website Innovation

January 26, 2021
By Bob George, AVP Product Management for More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether…

Meet Consumers Anywhere

December 16, 2020
How many times have you heard that the customer is always right? Whether true or not, being able to…

Advertise with Precision and Consistency

November 12, 2020
Most consumers and dealers would agree that 2020 has been a rollercoaster in more ways than one, and…

Breaking Down the Online and In-store Divide for Shoppers

October 29, 2020
If you had a chance to tune in for the Cox Automotive Forward Focus session Breaking Down the Online…

The Download on Shifting Consumer Preferences

October 16, 2020
Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer…

Make Intentional Changes to Make the Most of Digital Retailing

September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing   While sales and service activity…
Article to discontinue support of Internet Explorer 11

September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…

Five Questions Every Car Dealer Website Should Answer

September 1, 2020
By Bob George   Today, almost all roads lead to a dealer’s website, even (and sometimes…
Article’s New SRP Delivers Efficiencies for Consumers

August 13, 2020
No one likes detours. A wrong turn that requires renavigation is both frustrating and time consuming. And…

Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with’s New SRP

August 13, 2020
Did you know that on average, your customers spend about 60% of their total shopping time online. That’s a…



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