Our data scientists have now made it possible to measure automotive digital shopping behavior in a groundbreaking new way. The nGauge quality score, which is powered by Dealer.com’s proprietary Pixall™ technology and fueled by Autotrader and Kelley Blue Book data, assigns meaning to a specific combination of online consumer engagement behaviors that most likely signal the intent to purchase a vehicle. The nGauge score helps you:
- Focus your sales strategy on the most serious online car shoppers
- Spend more time with the right opportunities
- Prove digital advertising channel return on investment
It’s cutting edge technology that pushes you ahead of the competition, now available in our award-winning ControlCenter.